THINK!

Young men cause 75% of driver fatalities.

So how can we tell them to slow down without being ignored?

We'd partner with EA Sports to create a fake demo for an upcoming Need for Speed game.

And send it to popular Twitch streamers.

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The game is co-op, and forces one player to pressure another to speed.

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When the player speeds, the car becomes harder to control.

Crash.

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The player wakes up in hospital with their family around them.

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While their friend's Twitch channel is temporarily taken offline, suggesting something more serious happened in the crash.

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